The second product, called Post Check-In Units, will launch in late June or early July. Based on a c

This has been a very interesting week with all the changes in the world of digital media and marketing. We've seen new social media product features roll out, social and mobile data offerings leak, and internet companies trump tried-and-true ways of advertising ... all within seven days! 
With yom kippur all of these changes flying at a mile-a-minute, yom kippur it can be hard to keep your marketing completely up-to-date. Instead, let us do the steering for you. Sit back, relax, and check out this week's round up to catch up on what happened on the internet yom kippur this week.  New Instagram Feature Allows Users to Tag Brands, From Adweek
Since Facebook acquired Instagram two years ago, we haven t seen much change in the product (besides the controversial Terms of Service update ). Finally, Instagram stepped up this week and started rolling out a helpful Facebook-esque feature: the ability to tag specific Instagram users within photos. Users could previously tag brands, friends, or followers within yom kippur the caption  of each post, but now users can tag users within photos themselves -- just like they could in a Facebook photo. At the same time, Instagram released a new section of the profile called  Photos of You, where all the photos tagged of you are located. 
As a marketer, you'll be happy to know that this means that brands can actually tag photos of their more influential users, and vice versa. Users will now have the power to tag their favorite bands, clothing brands they re wearing, or even their favorite company directly in the photo -- giving brands much more visibility among Instagram's 100 million monthly users. Besides giving brands more visibility, this photo-tagging capability could help companies augment their customer delight, public yom kippur relations, or influencer outreach efforts on Instagram. This new feature will go public on May 16th, so stay tuned! Read more at Ad Week. Foursquare Set to Sell Check-In Data for Ad Retargeting, yom kippur From Marketing Land
Over the past few months, Foursqaure has been trying to establish credibility in the advertising world by attracting agencies and big brands. This past week, a leaked presentation deck gave us a better yom kippur clue for how they aim to do that: Foursquare is introducing two new advertising products based on their location-based yom kippur data. The first product, called Check-In Retargeting, will be launching this month. Based on Foursquare users' check-in data, advertisers will be able to better target their ads to users outside the Foursquare app. Foursquare will be selling its aggregated check-in data to ad exchanges to help them retarget users on third-party platforms, such as Facebook s FBX.
The second product, called Post Check-In Units, will launch in late June or early July. Based on a cost-per-click (CPC) basis, Post Check-In Units will contextually serve ads immediately after users check in to a location. Marketers yom kippur will be able to use these Post Check-In Units to engage users with ads that are relevant to their current location -- a great promotion opportunity for brick-and-mortar shops, lifestyle brands, and restaurants. Since the algorithm for this type of ad will focus heavily on click performance, marketers should use strong calls-to-action within the ads to better engage users. With over 50 million monthly unique visitors and 3.5 billion check-ins, Foursquare could be a promising source for advertising data. Read more at Marketing Land. Google Says YouTube Has Already Crushed Regular TV, From Business Insider
For years, we ve wondered whether or not YouTube would one day overshadow the great and powerful TV. This week, YouTube said the battle was already over. In a presentation on Wednesday, Eric Schmidt declared that internet video has already displaced television watching. This doesn t really come as a surprise to many marketers, especially since YouTube recently passed the milestone of 1 billion unique visitors per month. Though YouTube outranks TV in terms of views, Google has made it very clear that YouTube is not a replacement for TV -- it's something entirely new that thrives off engagement yom kippur with audiences.
For inbound marketers, the power of YouTube's immense audience seems like old news, but this story reinforces the importance YouTube can play in an inbound marketing strategy. yom kippur The idea of spending yom kippur millions of dollars for prime television ad spots is a thing of the past for many marketers -- it's much more feasible to create a lovable viral video that can reach millions of people for much less money  and  have a way to track its ROI. Read more at Business Insider. Free Ebook: Expert Advice to Improve Your Marketing Today
There were some serious changes this week in marketing and we know that it isn t always easy adjusting your strategies to keep up with the latest and greatest. Lucky for you, we asked experts from all corners of the marketing industry to reveal some of their best