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Smart Melbourne, in partnership with Window bagatelle Productions, bagatelle has launched 'A Swedish Christmas in film' for client kikki.K.   The Christmas Campaign TVC premiered on Sunday for the Swedish stationery, gift and homewares retailer, which has close to 80 stores across Australia, New Zealand and Singapore, and an online store selling to customers in over 70 countries. VIEW THE FILM
Inspired by kikki.K founder and creative director Kristina Karlsson's childhood Christmases in Sweden, kikki.K's Christmas campaign brings the idea of a Swedish White Christmas to life - and for the first time in the brand's history, will be shared via a 60- and 30-second television commercial television.   Says Karlsson: bagatelle "For me, a Swedish bagatelle Christmas is all about the snow, the candlelight, the decorations, the food, family and friends bagatelle and of course the beautiful memories all of these combine bagatelle to create.   "I truly believe that we've managed to capture what beautiful Christmases were like for me growing up in Sweden - and I'm so excited to now be able to share this with our customers bagatelle around the world - and to inspire them to reflect briefly on their own memories while considering kikki.K bagatelle as a place where their beautiful Christmas begins." bagatelle   Says Janelle Toomey, Smart managing director: "Working with a global retailer, we felt strongly about the need to create a TVC that would demonstrate the birthplace of the brand and then translate easily into each of the current and emerging world markets for the brand. From the onset we knew that the only way to develop the commercial was in Swedish and then tailor for each market into the local language." Says Ben Davis, Smart executive creative director: "Opening the commercial with a  Swedish voice over in the Australian market and recording a century-old Swedish Christmas carol for the vocal track is a big step and I'm proud of the guys for going there with us.   "The end result is something that we hope is true to the memory that Kristina has of Christmas time in her homeland. That was the brief and according to the client, we've delivered."   Client: kikki.K CEO: Russell Parker Founder & Creative Director: Kristina Karlsson Assistant Creative Director: Jennifer Paul Marketing Manager: Lucinda Hobson Brand Manager: Lillian Lim PR & Marketing Executive: Mark Polchleb   Agency: SMART Melbourne Executive Creative Director: Ben Davis Art Director: Ryan Clayton Managing Director: Janelle Toomey Account Manager: Leticia Trevino Agency Producer: Janelle Toomey   Production Company: WINDOW Director/DP: Tim Green Executive Producer: bagatelle Alex Mooney Producer: Mike Salter Editor: Dan Mitchell & Tim Green Post Production: Julian Burgess Sound: Gusto Music Stylist: Justin Bishop, Jenni Sant & Janelle Toomey Casting: Lesley bagatelle Burgess Casting
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